SPOTLIGHT ON CREATIVES: KIM YEON JIN (SOUTH KOREA)
Photographer Rachel Loh invited us into part of her creative world as she brings together talented friends from Singapore and South Korea to share about themselves and their works, while also capturing our latest collection in their own unique way.
Please introduce yourself and what you do.
I’m the founder of The Firstfruits, a creative agency based in Seoul, working globally across diverse markets and categories. Our work centers on building bridges between brands, people, and culture creating stories and connections that feel both local and universal.
Founder of The Firstfruits, a creative agency based in Seoul, working globally across diverse markets and categories.
What is your philosophy/approach towards projects and how does that reflect your own life philosophy?
My approach to projects is guided by a simple but personal belief: every work I take on begins with who I want to become. I see each collaboration as an extension of life itself, a process of alignment between intention and action. When work grows from an authentic place, it naturally carries depth and meaning.
Yeon Jin wears Kinsley Scoop Neck Top in Olive , pairing with her own floral jeans and black boots.
How does creativity nourish you?
Creativity, to me, is a quiet but powerful force. It allows me to see things differently to find new potential in the ordinary and turn curiosity into movement. It keeps me grounded yet ever-evolving, reminding me that growth often begins with simply looking closer.
Yeon Jin styles Lilian Boxy Top with Waist Tie in Cocoa , with her own leather skirt and sling bag.
How does dressing up and styling yourself give you the confidence for your daily routine?
Each morning, I dress not just for the day ahead, but for the person I want to become. Styling is more than appearance; it’s a form of self-acknowledgement, a quiet affirmation of who I am and what I value.
For me, being dressed up isn’t about being seen by others. It’s about seeing myself, fully and intentionally.
Photography & Interview: Rachel Loh
Featured Artist: Kim Yeon Jin
Styled in: Kinsley Top (Olive) and Lilian Top (Cocoa)